Reg Bailey, the head of the Mother’s Union, has published his report into the sexualisation and commercialisation of childhood, commissioned by the Prime Minister.

Amongst its findings that advertising should be more tightly controlled and that music videos should be age rated, is the recommendation that parents should be able to buy computers or connect to broadband services with any adult content already blocked. At present any necessary controls need to be installed afterwards by individual parents. In many cases, however, purchasers do not have the skill or resources to do this.