And here's some more groundbreaking traffic stats ...

• Overall traffic:  www.bgfl.org received at least 3,487,901 page views
• Target audience success:  Almost 8 out of 10 (78%) of visits were from Birmingham schools (ie 2,720,562 of the total page views)
• Growth: 24% of traffic came from new visitors
• Visit quality:  Average time on the site was 3 mins 46 secs (anything over 60 secs is considered successful)
• Audience loyalty:  58% of visitors re-visited bgfl.org between 9 to 200+ times
• Brand awareness:  Direct traffic: 82% of visits
• Global reach:  Visits came from 147 countries
• Dissemination through social media:  Twitter: @bgflnews currently has 876 followers