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| BGfL website March 2012: 2.7 million page views from Birmingham schools |
And here's some more groundbreaking traffic stats ... - Overall traffic: www.bgfl.org received at least 3,487,901 page views
- Target audience success: Almost 8 out of 10 (78%) of visits were from Birmingham schools (ie 2,720,562 of the total page views)
- Growth: 24% of traffic came from new visitors
- Visit quality: Average time on the site was 3 mins 46 secs (anything over 60 secs is considered successful)
- Audience loyalty: 58% of visitors re-visited bgfl.org between 9 to 200+ times
- Brand awareness: Direct traffic: 82% of visits
- Global reach: Visits came from 147 countries
- Dissemination through social media: Twitter: @bgflnews currently has 876 followers
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